Bajaj Finserv Rebrands Insurance Arms After Allianz Exit; Details Here

Last Updated:October 09, 2025, 17:39 IST

Bajaj Finserv Ltd has rebranded its insurance subsidiaries as Bajaj General Insurance and Bajaj Life Insurance, according to a company statement.

Bajaj Finserv Ltd., one of India’s largest diversified financial services groups, has rebranded its insurance subsidiaries as Bajaj General Insurance and Bajaj Life Insurance, according to a company statement. The rebranding comes after Bajaj Group acquired Allianz SE’s 26 per cent stake in their joint ventures, taking its ownership in both entities to 100 per cent from the earlier 74 per cent.

The company said it has received all requisite approvals from the Registrar of Companies (ROC), Competition Commission of India (CCI), and the Insurance Regulatory and Development Authority of India (IRDAI) for the acquisition and rebranding. The completion of share transfer, as per the Share Purchase Agreement (SPA) signed earlier this year, is expected in the coming months.

Unveiling a fresh identity and brand campaign, titled ‘100% Bajaj. Made in India. Made for India. Made by India’, the group said the move symbolises its renewed commitment to deepening insurance penetration, enhancing customer trust, and driving inclusive financial protection across India.

“The rebranding goes beyond a mere change of name. It brings to life Bajaj Finserv’s vision of giving wings to every Indian to fulfil their aspirations while remaining financially protected,” said Sanjiv Bajaj, chairman and managing director of Bajaj Finserv. “At the core lies our belief in building responsible businesses that are ‘Made in India. Made for India. Made by India’. The journey towards being ‘100% Bajaj’ reaffirms our long-standing commitment to supporting the nation’s growth and making financial protection accessible and inclusive for all,” he added, expressing gratitude to the regulators for their support.

The company said the new logo and identity reflect Bajaj Group’s enduring values of trust, fairness, transparency, and dedication to national growth. The company said both Bajaj General Insurance and Bajaj Life Insurance, operating for nearly 25 years, have served millions of policyholders through a wide range of life, asset, and health protection products, supported by a robust digital-first approach.

The group added that both insurance arms are leveraging artificial intelligence and technology to enhance customer engagement and create meaningful value. Upon completion of the first tranche of share acquisition, at least 6.1 per cent, Allianz will be reclassified from a “promoter” to an “investor”, formally ending the long-standing joint venture partnership.

With this transition, Bajaj Finserv aims to consolidate its insurance businesses under a unified Indian identity, signaling its strategic intent to scale further and strengthen its leadership in the domestic financial services landscape.

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